Why us?
We kept watching the same thing happen: experienced finance professionals spending their first weeks on a new engagement just figuring out what's wrong with the data. Not advising. Not analysing. Just cleaning.
Financial decisions are only as good as the data behind them. Most of that data has not been checked. We're fixing that.
Founder & CEO
Bachelor of Applied Science, Business
Queen Mary University of London, UK
Built AI infrastructure and automation systems across 15+ startup and mid-market engagements through Badr Studios. Identified the financial data normalisation problem through dozens of discovery conversations with fractional CFOs.
Co-founder
Bachelor of Science, Software Development
BYU-Idaho, US (via BYU-Pathway Worldwide)
3+ years experience in fullstack development and automation. Taking disorganised startup data and reshaping it into clean systems built for AI agents and automated workflows. Leading the product build across the ALFRD Checks workflow, from upload flow to findings report.
Founding Software Engineer
Bachelor of Applied Computer Science
Dalhousie University, Canada
1 year of R&D software development experience focused on AI infrastructure. Building and maintaining ALFRD's data processing pipelines and contributing to the Health Check tool engineering — the system that ingests, validates, and reports on financial data quality at scale.
CFO Design Partner
MPPM, Finance, Management, Org. Behavior
Yale School of Management, US
18+ years as a fractional CFO, with M&A experience across dozens of companies and a Yale School of Management education.
Built the ALFRD Checks logic from real engagements where someone had to find the issues manually.